Are we driving off a digital cliff and heading for disaster, unable to focus, maintain
concentration, or form the human bonds that make life worth living? Are media and business
doomed and about to be replaced by amateur hour?
The world, as Nick Bilton.with tongue-in-cheek.shows, has been going to hell for a long,
long time, and what we are experiencing is the twenty-first-century version of the fear
that always takes hold as new technology replaces the old. In fact, as Bilton shows,
the digital era we are part of is, in all its creative and disruptive forms, the foundation
for exciting and engaging experiences not only for business but society as well.
Both visionary and practical, I Live in the Future & Here.s How It Works captures
the zeitgeist of an emerging age, providing the understanding of how a radically changed
media world is influencing human behavior:
* With a walk on the wild side.through the porn industry.we see how this business model
is leading the way, adapting product to consumer needs and preferences and beating piracy.
* By understanding how the Internet is creating a new type of consumer, the .consumnivore,.
living in a world where immediacy trumps quality and quantity, we see who is dictating the
type of content being created.
* Through exploring the way our brains are adapting, we gain a new understanding of the
positive effect of new media narratives on thinking and action. One fascinating study, for
example, shows that surgeons who play video games are more skillful than their nonplaying
* Why social networks, the openness of the Internet, and handy new gadgets are not just
vehicles for telling the world what you had for breakfast but are becoming the foundation
for .anchoring communities. that tame information overload and help determine what news
and information to trust and consume and what to ignore.
* Why the map of tomorrow is centered on .Me,. and why that simple fact means a totally
new approach to the way media companies shape content.
* Why people pay for experiences, not content; and why great storytelling and extended
relationships will prevail and enable businesses to engage with customers in new ways that
go beyond merely selling information, instead creating unique and meaningful experiences.
I Live in the Future & Here.s How It Works walks its own talk by creating a unique reader
experience: Semacodes embedded in both print and eBook versions will take readers directly
to Bilton.s website (www.NickBilton.com), where they can access videos of the author further
developing his point of view and also delve into the research that was key to shaping the
central ideas of the book. The website will also offer links to related content and the
ability to comment on a chapter, allowing the reader to join the conversation
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