When it comes to creating ideas, we hold ourselves back. That.s because inside each
of us is an internal editor whose job is to forever polish our thoughts, so we sound
smart and in control, and so that we fit into society. But what happens when we
encounter problems where such conventional thinking fails us? How to get unstuck?
For Mark Levy, the answer is freewriting, a technique he.s used for years to solve
all types of business problems, and generate ideas for books, articles and blog posts.
Freewriting is deceptively simple: Start writing as fast as you can, for as long as
you can, about a subject you care deeply about, while ignoring the standard rules of
grammar and spelling. Your internal editor won.t be able to keep up with your output,
and will be temporarily shunted into the background. You.ll now be able to think more
honestly and resourcefully than before, and will generate breakthrough ideas and
solutions that you couldn.t have created any other way.
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